Radiohead tried this “Pay what its worth” approach for their last online album, with mixed results. Now a restaurant (called Penn Central) in Branksome, UK is trying the same thing. Surprisingly, people are paying a fair price, so far, but how long will it last? Its certainly a novel marketing approach, after all, ask anyone in a 20 mile radius, where’s the restaurant where you can pay what you like? and most people will probably know. I guess it really makes the chef work extra hard every day to make sure everyone is satisfied.
View the video on the Time site and hear what the customers think.
